Organisation Change Research Paper Example | Topics and Well Written Essays - 750 words

Organisation Change - Research Paper illustrationThis paper identifies organizations that have implemented different organizational strategies, the one that is most successful, and the reason behind its success. Organizations That take aim Adopted Different Change Strategies Tuning (Anticipatory and Incremental) Tuning is implemented when management anticipates a miscellanea and an additive change is initiated. An example of this is the tuning of marketing activities by Du Pont. Du Pont adopted a marketing strategy called Adopt-a-Customer program, whitherin a blue-collared worker would personally visit a customer to understand his needs and pass them on to the corporation (Kreitner, 2008). This innovative idea replaced the traditional way of waiting for the customer to report a problem and thusly fix it. This was an effective strategy that translated into organizational success. Adaptation (Reactive and Incremental) Adaptation is also an incremental change, but here the change is not proactive but reactive to external stimuli. Ford with its aerodynamic styling had made a successful change that positively affected the performance of the follow. In order to compete with Ford, Chrysler and General Motors were squeeze to adopt a change in their design (Oden, 1999). Reorientation (Anticipatory and Discontinuous) Reorientation is an anticipatory change wherein portentous redirection of the organization occurs. An example of this is the change made at At&T by CEO phellem Allen. The company went through many radical changes in the 1980s such as restructuring of the business units, sweet management teams, change in overall strategy, new-fashioned acquisitions, etc (Palmer, Dunford & Akin, 2008). These changes were in response to anticipatory changes in the attention expected due to deregulation and pressure from international competition. Re-Creation (Reactive and Discontinuous) Re-creation also involves major modifications in the organization, it is simila r to reorientation but the change here is reactive. An example of this is the complete restructuring of Apple Inc., in the middle 90s. Apple was under the threat of macrocosm shut down it had not been able to adapt to the ever-changing times and competition. It was then completely restructured which included a new product line and even new board members. Most Successful Changes and the Reasons behind Them The success of an organizational change is dependent on different factors and, hence, each change must be evaluated individually. In the above-identified changes, the most successful is the re-creation change in Apple. The simple reason for this is that the changes made in the company during the 90s have today resulted in Apple being one of the most valuable companies on the planet. There are numerous reasons behind this. The change brought focalisation to the product line. The number of products was reduced and more focus was given on developing a propagation of the same prod uct rather than a number of products. The restructuring of the board brought in new ideas and expertise to the company. In addition, the change in the leadership style (Steve Jobs charismatic leadership) made a huge difference to the companys fortunes. One Category More Successful Than Another Even though the recreation change is identified as the most successf