Saturday, November 16, 2019
Healthcare Management Communication and Ethics
Healthcare Management Communication and Ethics Question 1 (LO1a) Critically assess the FIVE (5) levels of managerial communications.          (2 marks each, a total of 10 marks) Intrapersonal Communication is the communication process that happens internally. It is also a communicators internal use of language or thought and the basic level of communication. Intrapersonal Communication is like a talking to oneself or a self talk to explain something. Intrapersonal communication is very useful to our daily living it is like having a conversation within oneself to clarify ideas or analyzing a situation. It is also used to have a self awareness and reflection on something. To know yourself on how you deal with different situations especially in work places is boost by a self confidence. Intrapersonal communication helps builds self esteem because you are making aware of yourself by letting the inner you what you are capable of doing. Interpersonal Communication- is a level of a communication between a two individuals with a use of different mode of interaction. This kind of communication is being utilized when an individual wants to inform or to transmit a message to an individual. It is also a exchange of ideas and information whether via face to face interaction or thru mobile communication. Interpersonal communication is very important to any business or career success. If a person is applying for a job a good interpersonal communication with the interviewer is very important to win the job the person is applying for. Even in the business settings interpersonal communication is essential especially to those who are in marketing department. This level of communication builds rapport and it is necessary to have a good conversation to the other person. The message must be clear and understandable to the receiver so a good feedback can be received. Group Communication- refers to the interface between members of a small group of individuals or a department. It applies to 3 or more member of a team, group or even a department. It may apply a verbal or non verbal communication for a common function. It is structured and initiate group members a fair opportunity to convey opinions and suggest ideas is significantly more dynamic advantage. The message is shared to a several member of a group in one time so it thus saves time and the effectiveness is highly advantage because 3 or more persons are sharing ideas and concepts. A department meeting is also a group communication where as department members are setting a time, minutes and targets to be proposed in the meeting to attain the common goal. Organizational-refers to the communication within the whole organization in which all stakeholders are part of the interaction. From employees, direct supervisors to the top managers. There are to subtypes of Organizational Communication the first on is Intra-organization and Inter Organization. Intra- organization is the interaction within the single organization which the communication done internally. While the inter organization is the interface between two or more organization set up for a common goal. The channels used in this types of communications are it can be thru official letters, bills, proposals and the most effective is the minutes of meetings. The challenge with the inter organizational communication is the difference of the company culture, management culture and language barrier. The issue that may arise in intra- organization is lesser because the control of the organization is in the internal management. But the process is the same. Agendas can be communicated thru official letters, memos, notice boards and meetings. Mass Communication refers to the passage of the information or messages to a collection of group people or a large scale of audiences which relayed by a single communicator at the same time. The message or information is transmitted quickly because of different mediums or channels that can be used. The information are being transmitted through the use of televisions, radios, social medias like facebook , news papers or even books. The function of Mass Communication in the society can be cultural celebrations, religious gatherings, festivities, health surveillance, weather update, or warn people of certain threats and even entertainment. The Mass communication is very influential because of it is easily accessible and the audiences are in large groups of people. The feedback in this communication is minimal because it is only use to provide certain information and the mode of transmitting the message is one way. Question 2 (LO1a) Provide TWO (2) recommendations for improving the communication process in the given case study above.                                                                          (5 marks each, a total of 10 marks) In Jennys case there was also a failure from her direct or immediate supervisor because for three months the supply has not been deliver. There was no communication between Jenny and her direct Manager or supervisor. Jennys supervisor should look for invoice slips, receipts or any evidence that the supply has been ordered or just waiting for the delivery. The interpersonal communication between the two was not established. To improve the communication between Jenny and her supervisor there must be face to face meetings to identify what is the issue or to just follow up the supplies if it is ready for the delivery or if there is an issue. The advantage of the face to face meeting is coordination and it will ensure the smoothness of the operation and it will prevent the issue that was happened with Jenny and the supplier. Jennys must have a memo or notice board for her as well to prevent forgetting the important daily routine or she should have done prioritizing her work and schedules. The speaker must speak clearly and precisely so the receiver will understand a Question 3 (LO1b) Critically evaluate TWO (2) types of managerial communication used in the given case study.          (5 marks each, a total of 10 marks) In this case there is a verbal communications between nursing staffs and other hospital staff and computer aided communication. However the results of the communication did not end well. Verbal communication is one of the simplest ways of communicating at the workplace. And the information sent orally through words and can be emphasize the feelings with body language or hand gestures. Verbal communication can be done one by one interaction or can be done in group meetings. This is also a two way communication the message is relayed by a sender to a recipient, and the recipient can express his thought through feedback. Managers can communicate to the staffs through face to face interaction, emails, and phone calls and also via internal memos. Effective verbal communication prevents internal issues and it can increase productivity to the members. Computer aided communication like sending a message through emails is also a reliable medium of communication managers can use. Sending email s to the employees saves time and cost but effective. In this channel the message can be send to a group of people that requires the information. This is effective way in coordinating work and schedules unlike in verbal interaction the receiver might forget. While in emails it can be saved and the receiver can read again. The disadvantage of this type of communication is that cannot be use in urgent situation rather than face to face interaction. Urgent matter sent through emails can sometime neglect and the receiver needs a electronic gadget to view the message and access to a internet. If the receiver does not have access to internet the message cannot be receive. Question 4 (LO1b) Discuss TWO (2) recommendations for improving the communication process in the above given case study.                                                                                  (5 marks each, a total of 10 marks) There are failures in communication in this case and the control of the staffs was not handled effectively because there is a conflict of interest and unfair treatment between staffs. The relationship between the members of the organization causes the failure of coordination. To improve communication process the charge nurse should have communicated first with other counterpart if there will be a conflict in the work schedule. The supervisor of the group should have initiated a meeting within the group to analyze the situation. The coordination was poor and there was no information sent to other members of the group until the problem arises. Sara Lang, Dr. Goodman and Rick Walters should have coordination with each other and should have arranged a meeting to arrange the staff work schedule. The new time table was not reviewed properly and there was no information sent to the group about the change of the work schedule. The group must have coordination with each other to prevent this repeating in the future. The Work schedule must be posted at the memo boards and emailed as well and copied to everyone so that there will be no misunderstanding. Personal life must be removed in the work place to prevent favoritism that will cause conflict of interest in the future. Question 5 (LO1c) Explain how the TWO (2) types of feedback approaches used by the clinical mentor in Case Study 3 which relates to the effectiveness of managerial communication.          (5 marks each, a total of 10 marks) The clinical mentor who is observing the counselling in approach number 1 is doing the Descriptive feedback. The clinical mentor identified and describes how the nurse interacted to the patient. The mentor was furious on how the nurse interacted with the patient. The nurse reacted in judgemental way and that could hinder the quality of building trust and rapport with the patient. The mentor commented to the nurse to let her know and understands what she needs to do to improve her conversation with the patient. In this way it will prevent the patient to disclose more information about her. To be more effective counsellor, insensitive interaction and judgemental comments must be avoided. In Approach two prescriptive feedback was used by the mentor to the nurse because she suggest something to the nurse that would probe further about the condom use. Prescriptive feedback provides advice about how to communicate and interact and it is like constructive criticism. Prescriptive feedback pr ovides suggestions to improve ways in dealing with the people. Thus helps someone progress in their communication skill. Communication in healthcare field is important because it is the foundation of care.
Wednesday, November 13, 2019
The Safety and Benefits of Creatine :: essays research papers fc
The Safety and Benefits of Creatine Topic:     The Safety and Benefits of Creatine General Purpose:     To inform Specific Purpose:     To inform my audience of the safety of creatine use and also to inform them of the benefits creatine use can provide. Central Idea:     Many people are misinformed on the subject of creatine use and exactly what it is and what creatine can do. Organizational Pattern:     Topical Introduction I.     How would you like to be able to increase your strength or even increase your bench press by 25 pounds in less then ten days? Or how about improving your endurance. What if I were to say this can be accomplished without taking any harmful or illegal substances. These types of results have been recorded with the use of the supplement creatine. II.     I first became interested in weight training when I was in high school. After poor gains from weight training alone I stumbled upon the keys to success, proper nutrition and supplementation. Creatine is a supplement I have used for awhile and strongly believe it has accelerated my strength and size gains. In three and a half years amount of time I have gained 62 pounds from 153 at the beginning of my senior year in high school to currently 215 pounds. III.     Today, I will explain how creatine use can be beneficial and also safe to use with no harmful side effects. Also, I hope to inform you of what and how natural the substance creatine really is. Body I.     How many people here have heard creatine is bad for you, or heard stories of creatine hurting someone who has taken it? A.     Many studies have been performed on creatine to determine if there are any adverse side effects from creatine consumption when taken at an amount of 3-5 grams. II.     Creatine is a natural occurring substance. Ray Sahelian MD has done extensive research on creatine. A.     Sahelian states â€Å"Creatine is not an herb, mineral, vitamin, hormone, or steroid.†1.     Creatine is a natural nutrient found in our bodies and the bodies of most animals. 2.     Approximately 95% of the body’s creatine supply is found in the skeletal muscles. B.     Creatine is easily absorbed through the intestinal tract and into the bloodstream. 1.     Creatine production occurs in the liver, pancreas and kidneys. C.     From Sahelian study it is easy to see that creatine is a natural substance found in food. By taking creatine as a supplement all you are doing is increasing the amount of natural creatine the body has. III.     Creatine is not only safe but has also been found to be beneficial for overall health.
Monday, November 11, 2019
11 Compare And Contrast Different Organisational Essay
Organizational structures Organizational structure is a system used to define a hierarchy within an organization. It identifies each job, its function and where it reports to within the organization. (Lucy Friend, 2009) There are several organizational structures; however, the type of structure in an organization depends on aim, size of the business, and industry. Carefully chosen structures will improve the communication throughout the organization. Types of Organizational Structures Functional Structure Employees within the functional divisions of an organization tend to perform a specialized set of tasks, for instance the engineering department would be staffed only with software engineers. (Sutton, 2012) Matrix Structures Matrix Structure is an organizational structure in which workers have to report to more than one party, as having two or three supervisors at the same time. For example, the workers working at factories have to report to different managers including production managers and marketing managers and sometimes to project managers if a separate project is going on. Divisional Structure The divisional structure groups each organizational function into divisions. Each division within a divisional structure contains all the necessary resources and functions within it. Organizational culture Organizational culture is an idea in the field of Organizational studies and management, which describes the psychology, attitudes, experiences, beliefs, and values of an organization. It can be defined as the specific collection of values and norms that are shared by people and groups in an organization and that control the way they interact with each other and with stakeholders outside the organization. This definition continues to explain organizational values also known as â€Å"beliefs and ideas about what kinds of goals members of an organization should pursue and ideas about the appropriate kinds or standards of behaviour organizational members should use to achieve these goals. (Cheng, 1995). Types of organizational culture: Power Culture In the organizations, where power culture is used the authorization to make decisions are only given to few employees. Those employees are the ones who enjoy the benefits at the workplace also have to delegate their power to the other employees. In such organizations, employees have no other option but to follow the managers or supervisors instructions. Furthermore, employees cannot give their view and ideas and this leads to de-motivated labours and finally labours turn over in the organization increases. (Mullins, 2005) Role Culture This is a culture where every staff is assign with roles and responsibilities according to the specialized area, qualification, and interest of the employee in order to get the best out of the employee. This helps the organization to improve their productivity, as employees are good at their job. Today role culture is very common in organizations and it is very suitable for large organizations. (Mullins, 2005) Task Culture In Task Culture Organization forms a group in order to achieve the targets or to solve a specific problem. The organization that practices this culture put together four to five employees in a group who are specialized in similar areas also sharing similar interests. The common goal of each member is to contribute as many ideas as possible to complete the task in an effective way. For example, a company can use team culture in a period where the company is losing market share to identify the reasons behind and to improve whatever is wrong. 1.2 Explain how the relationship between organisation’s structure and culture can impact on the performance of the business The organizational structure and the organizational culture have the relationship to each other and they are the backbone of the organization. The both organization can affect progress of the organization. It can bring the stability and social system in the organization. . In organization having culture and structure strange there will be working environment also provides appropriate standards of working environment. The organization has different policies rules and regulations that how to communicate with the employee. The organization also shows about the responsibilities that who will report to whom mean who will be responsible to whom majority in this kind of organization tasks a good decision foe the company. Culture and structure has also some drawbacks on the business progress. If the organization culture is too much complex then in the organization decision will be very slow and also there will be centralized decision making in which the lower level employee’s will not be entertained. Organizational framework and way of lifestyle can impact progress of organization in the precious and in the adverse way. In the precious way it distinguish the organization to the one, which don’t have a way of lifestyle and framework. It explains the restriction of the firm (Bond et al. 1996). It provides a feeling of certificate among the employees to know each other for the success and success of goals. It can carry balance and team system in the organization. In any organization having way of lifestyle and framework unusual there will be workplace also provides appropriate requirements of workplace. 1.3 Discuss the factors which Influence individual behaviour at work Individual behaviour explain why a person behaves and reacts in response to different situation therefore in order to get a better understanding about the behaviour, organizations have to be well aware of the main factors which affects individual behaviour at work. (Balmer, Baum, 1993) There are many terms and factors, which influence the behaviour. They are demographic factors, Perception, Abilities and skills, Attitude, and Personality. Demographic factors Demographic factors are a population of the quantifiable statistics. Demographics are also used to identify the study of quantifiable subsets within a given population, which characterize that population at a specific point in time. It is mostly used in public opinion polling and the marketing. It includes the gender, age, and ethnicity, knowledge of the languages, disabilities, mobility, home ownership employment status, and even the location. Perception The perception is the cognitive process that is meant for the interpreting the environmental stimuli in a different ways. A lot of the factors influence the perception of the individual behaviours. The manager plays the important roles in the study of the perception. It is very essential for the managers to make the favourable environment so that employees perceive them in the favourable ways. Abilities and skills Ability and the skills were highly influenced by the individual’s behaviours and the performance. The ability is the capacity of an individual to do something and the skills is defined as the ability to act in a way that allows a person to perform well. The individual can perform well in the organization if his abilities and the skills are bringing together in his job description. Attitude The attitudes can be defined as a tendency to respond the favourably or unfavourably to the certain objects, persons or situations. The formation of attitude is influenced by factors such as family, culture, society, peers and organizational factors. The organization need to study the variables information that is related to their jobs so they can create the work environment in a favourable way so the employees give their best efforts to perform best in the organization. Attitudes are either positive or negative. The employees can perform best in the organization if they form a positive attitude. (Mullins, 2001) Personality The personality is the study of the characteristics and distinctive traits of an individuals and the inter-reaction between them and the way in which a person responds and adjusts to other people situations. The heredity, family, society, culture and the situation are influenced by the personality.
Friday, November 8, 2019
Educating Rita Essay Example
Educating Rita Essay Example Educating Rita Paper Educating Rita Paper Essay Topic: Literature Was this the start of a new life for a man who was not happy with his place in society? As Rita a working class hairdresser who is provoked by her sense of incompleteness, steps into Franks life. These are the two vital characters of Educating Rita written by Willy Russell who tries to explore and portray the issues of too completely different yet similar classes, the classes being working and middle class. Educating Rita a play written in the 1970s, you will also notice that this play is a two-hander, although this play is on based on the foundation of only two characters many others characters are mentioned and play a crucial role in forming the plot of this play. In this assignment I will be examining the ways in which Willy Russell tries to change the path of two characters. Also I will be analysing the ways in which the two characters have an influence on each others metamorphosis as the play proceeds. Before one can actually consider the way in which Frank is presented, or any of the characters one must take into account the languages used by both Rita and Frank. Although they speak the same language there are parts when Ritas slang is unknown to Frank this shows the great difference between the two cultures. Frank is shown as a middle-aged alcoholic; one could have jumped to the conclusion that Frank would not be in this state if he did not have any previous personal problems. Frank is also shown as an easily frustrated man for example: At the beginning of the play Rita seems to be a happy, bubbly and vibrant young lady despite the fact that she wishes to leave her background behind and aspire to be something better. At the start Rita is part of the working class but she wants to succeed in life and become part of the middle class. Yet the thing that Rita so badly desires is unwanted by Frank. Frank we find out in the first scene is an alcoholic who is terribly unhappy with being part of the middle class. Frank is bored by his background and wants to change his lifestyle. Already we have a contrast; what Rita wants, education and the capability to understand literature, Frank has but is not appreciative or happy. The first scene shows us properly the difference in culture between Frank and Rita. Willy Russell uses different modes of speaking, attitudes, clothing, and cultural references to create a number of contrasts and misunderstandings, which leads to a comical and humorous effect throughout the first scene. In the first scene there are several misunderstandings due to different interpretations of names and phrases. When the two characters first meet and Rita enters Franks office (on stage) Franks asks you are? Rita not understanding his question replies with what am I? This is due to the different vocabulary that each culture uses. A second example would be when they are discussing an author by the name if E. M Forster and Rita mispronounces the name as E. M Foster like the lager A final example would be when Frank is talking about the famous poet, Yeats and Rita thinks he is talking about the Yates wine lodge. All these misunderstandings aroused because Rita was not as educated and familiar with the authors and poets mentioned by Frank who was very familiar with them. If it wasnt Ritas lack of literature knowledge it was the difference in vocabulary, which was nothing alike. The play shows how different the cultures can be in such a small area. Both Rita and Frank live in Liverpool and yet both speak entirely different. Rita has a pronounced Liverpool accents and Frank has none. Rita uses abbreviations and a large amount of taboo and slang. E. g. I take the piss because Im not, y know confident like, Frank is unfamiliar with entrances like the one made by Rita. It is loud and abrupt and puts Frank in a little shock. Frank is not used to a person being so upfront on their first meeting. This is once again another clash in culture. People of the same culture would introduce themselves in a similar fashion but two people of a different clash wouldnt. This first meeting highlights the different cultures once again by both characters introducing themselves in their own way. After the first scene we can see that there is a culture clash between Frank and Rita. The first meeting is very crucial to the play as this is where the audience gets a true feel for the difference in cultures between the two main characters. These differences proceed throughout the first scene. Willy Russell shows this through the conversations between the characters, for example when Rita starts to discuss a painting on the wall and refers to it as erotic and the pornography of its day. Rita also asks Frank several personal questions about his marital status. This highlights the difference in cultures once more because Frank does not agree that the questions asked are suitable for a first meeting between two people, but Rita does not understand Franks preference. After the first scene we can see that there is an ironic situation developing; Rita aspires to be like Frank. She wants to be educated and know everything. She believes that once she is educated it will allow her to make her own choices and make decisions about her life and what she is going to do with. The fact that Frank does not appreciate what he has frustrates Rita because she wants it so badly. Willy Russell uses irony here to show that the play is exploring more than just culture but deeper issues, which involve the struggles of Rita and her aspirations to become more respected for being educated and Franks aspirations to escape the world of literature. Ritas journey of education is shown in the play as snapshots along the road to development. Rita starts off loud and abrupt but after her first meeting with Frank her journey begins, She starts to broaden her horizons and read a larger variety of books, she writes essays, visits new places like the theater. At this point she is becoming more educated but she is still not sure about herself. Frank invites her to a dinner party with him and several friends of his, but she does not attend the party still afraid that she is not a middle class lady yet. From here the major changes take place. Rita leaves her husband, Denny due to demand for children, which she doesnt want, and no encouragement to complete her university course. She moves in with a woman called Trish a middle class woman who is dead classy. Rita goes to summer school, changes her accent and language, changes her job to working in a bistro, makes new friends and even changes her name to try and feel more like she belongs in the middle class. Its only when Trish, her room mate tries to commit suicide that she realizes it takes more than education, books and literature to make a person happy; and that those things do not place you in society. Frank does not really change throughout the play, apart from growing closer to Rita and regretting what education has done to her. He says that he feels like Mary Shelley, the woman who created Frankenstein. Frank says to Rita You know Rita, I think that I will change my name; from now on I shall insist to upon being known as Mary Shelley Frank gets worse as the play continues, his drinking problem progresses and he eventually gets suspended from work for a year. Willy Russell uses snapshots of the Rita and Franks journey to show that there was good and bad times to their journey. He really gets across the emotional struggle and shows in the end the final outcome. In the play the main theme is difference in culture and how Rita and Frank view people of different class. Frank does not judge people off what class they belong to. We know this because the day after Rita misses the dinner party and she explains why she did not go. He explains that he didnt invite her because she would talk formally, wear the right clothes or bring the right wine but because he would of enjoyed her company. However Rita believes that the higher the class you are in, the higher you are on the social scale the happier and more respected you are. Rita feels her class is repressive. After Rita decides not to attend the dinner party with Frank she joins her family in the pub. During this short time she starts to think that it is not worth it, she starts to think that maybe she should just give up trying to become something better. Its only when her mum tells her that there is a better song to sing to the ones they sing now, when she decides to stick it out and make her life better and more pleasant. This proves my previous point that Rita believes that the higher the on the social scale you are the better they are. This is made known through the last few scenes. Rita changes immensely throughout the play. She starts off blunt and stupid, she then changes the way she is and how she acts to fit in, through the incident with Trish she reverted back to the way she used to be the same bubbly personality only difference being is that she had passed her exams and was now officially educated and finally felt like she could make wise choices; I mite go to France, me mothers, I might even have a baby, Ill make a decision, Ill chose. Rita goes through many changes throughout the play and with the help and encouragement of Frank she finally aspires to be what she wants to be. Willy Russell uses to characters, and only to characters to show an audience how people were effected by culture and class in the 1970s and the journeys made to become a person of a higher class.
Wednesday, November 6, 2019
Gifts Is the Most Beneficial Promotion Strategy
Use of Promotion Items/Gifts Is the Most Beneficial Promotion Strategy Promotional items/gifts are articles of an organization which are often branded with the logo of that organization and used and used for communication and marketing purposes. Such items are given away to promote products and services of an organization.Advertising We will write a custom research paper sample on Use of Promotion Items/Gifts Is the Most Beneficial Promotion Strategy specifically for you for only $16.05 $11/page Learn More Promotional products such as pens, coffee mugs, T-shirts and others with the name of a business imprinted on them are very effective when used for that purpose, (Huff 279). Recently, promotional products have been proved to be the best choice of promoting business enterprises image, products brands and services. In fact, various studies have come up with Statistics that support this fact. Moreover, they are the promotion alternatives compared to other traditional promotion strategies. The major advantage of mostly used promot ional items is that they can reach a wider market and they can be used on a daily basis by anyone for example, pens and key holders and others. Consequently, they are very effective and beneficial to business enterprises. However, though such products are the best option, it must be clear that other promotion methods such as trade shows, exhibitions, TV and Radio advertisements, internet sites and others are also effective and should not be ruled out. Therefore, this paper examines some of the benefits of promotional gifts which make them unique from other promotion strategies as illustrated by various studies. In addition it should be understood that these products can also be detrimental to the business if not used well. In view of that fact, it will also be prudent to focus on some of the harmful effects that can be caused by such items in this paper. Promotion gifts are beneficial to a business in various aspects, which makes them a better option from the other promotion methodo logies. To start with, these items are very effective in making the recipients remember the products and services of a company, (Hart et al. 38). This fact is well illustrated by a study that was conducted in America in the year 2006 by researchers from university of Louisiana and university of Texas on effectiveness of promotional products compared to other traditional methods, (PPAIDIM, 2011). The study involved collection of data on responses by recipients of promotional items/gifts given by companies. The findings of that research showed that approximately 76.1% of those given promotional gifts could recall the name of the business imprinted on these items. Surprisingly, they even could recall the names of those companies even after twelve months since when they were given. From these results it is easy to deduce that such gifts create visibility for a company which can lead to traffic and eventually help to increase level of sales. Those findings also illustrate the importance of putting the name and contacts of a firm on the items. Such approach will ensure that when clients want to contact the company, they have ready details from the items. In addition, these items facilitate the recipients to be seeing the name of the firm regularly. Therefore, these items serve as a reminder to the clients and this helps to keep long-lived connection.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another benefit of promotional items is that they help to create a good impression or image of a company, its products and services to clients, (Hart, T. et al. 38). This can be confirmed by the findings of the research illustrated earlier that was conducted by researchers from university of Louisiana and university of Texas, (PPAIDIM, 2011). Statistics derived from this study showed that those respondents who had been offered with gifts were likely to recommend the donor companies compared to those who had relieved nothing. Significantly, that group had a more positive image which was evident from their comments. These facts explain that use of promotional items do not only give a firm a corporate image but they also enable it to build lasting relationships with would be clients. Consequently, the recipients of these items are likely to talk more about your business and the quality of your services, (Hart et al. 38). It has been found out that most clients find promotion gifts very useful. Consequently, they form emotional attachment to them eventually to the products and services of the firm offering them those gifts. As such, they foster a sense of goodwill in the clients mind. In the year 2004, a study had been conducted by L. J Marketing Research on the impact of promotional gifts on performance of business in America, (PPAIDIM 2011). The data collected from this research indicated that 75.4% of those who were given promotional items kept those items since they found them useful. Further, 73 % of the respondents who found the gifts indicated that they used them at least once every week. In addition, 45.2% of that group claimed to have been using the product at least once every day. More interesting 52 % of the recipients did business with the advertisers who gave them the items afterwards. In short, those products are very useful in enhancing a sense of belonging to the recipients. Eventually, such clients feel emotionally indebted to the firm and always choose that firm among other similar firms. Therefore, the impact of promotional items is dipper than it seems to be on sight. Promotional products help to reinforce the impact of other promotion strategies on the recipients. A good example is the findings of the study conducted by L. J Marketing Research. During that study, the researchers divided population from a certain region into three groups. They went to promote products of a certain company to the three groups. That event involved trade shows where individuals form one group received two gifts each, those from the second group received one each and no gift was given for those from the third group, (PPAIDIM 2011). The researchers later measured the level of remembrance of three groups to the events of trade show and knowledge of the products that were being advertised.Advertising We will write a custom research paper sample on Use of Promotion Items/Gifts Is the Most Beneficial Promotion Strategy specifically for you for only $16.05 $11/page Learn More The findings indicated that the group that was given two gifts was four times able to remember the event and all related details compared to the one that was not given gifts. In addition, respondents that were given gifts had goodwill towards the company while those who were not, the opposite were true. Also there were significant differences between the first and the second group, the first group ranking hi gher in this aspect. This means that promotional gifts are very influential and more so when used conjunction with the other available advertisement methods. Therefore, it is recommendable for businesses to complement other advertisement methods with these means. However, as Hart, T et al (38) explains, promotional items may have harmful impacts to the image of your business. This would happen if these items lead to detrimental effect to the recipient or to the environment. For example, mugs used as promotional items that have sharp edges may injure the user, usually a client or a potential client. In such a case, the injured person will develop a bad image of all products associated with the logo on the mug. In fact, such a person is likely to preach against the products or services of your business. Similarly, shirts, pens and other items made from nylon and other inorganic materials could be injurious to the environment especially if they are thrown away for disposal. But if a co mpany uses items that are not harmful, it will have ruled out possibility of the negative effect. Secondly, promotional items can harm the image of a company if they last only for a short period of time and they get used. Such items create bad impression to the users towards the promotional items. They eventually equate such items to the products of your business. For example, if you give low value batteries as promotional items to promote an electronic sales business, this could prove more harm than good to your business. Such batteries will get used after a very short period of time as it is used by a potential customer. Possibly, the client or potential client will have feeling that your electronic products are of such low value, (Huff 279). However, this will only require a company to make a wise choice of durable products. That way, its good image will not only be maintained, it will also improve. Finally, promotion items may not be effective if they are not related to your bus iness products or services. This calls for careful selection of such items. For example, use of mouse pads of a computer as gifts to advertise a computer sales business can be very fruitful. Similarly, choosing pens to promote a bookshop is a good option and can be very effective.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More But choosing pens as promotion items to advertise the services of a restaurant may not very effective, (Huff 279). But this is easily treated through making a choice of items that are related to the brands of a companys products. In short, these points explain that though promotional items have a wide range of benefits, they can cause more than good sometimes If not used well. Conclusion Promotional items can be quite beneficial if one wants to use them to promote your business. They will help circulate the name of the business while at the same time helping to draw customers to the business. Evidently, they are very influential in making the recipients remember about the business, its product brands and services. Secondly, they are very effective in enhancing a good image of the business to the recipients. As such, they can be used to lure new clients to the business. In addition, they help to, maintain the existing clients. Remarkably, such products help the create sense of goodwi ll in the mindset of a client. Emotionally, the client feels obligated to purchase the products of that business enterprise other than form other similar business enterprises. Lastly, these items produce quite impressive results when combined with other methods of advertisements. They greatly support the impact of those methods. Though these promotional items are largely beneficial, some circumstances have been examined in which they might be harmful to the business. This would happen if they are harmful to the user or the environment. Still, they can display a bad image of a firm if the are not durable. Finally, they may not be effective when they are not related to the products of a firm. They thus fail to produce the desired result and end up being costly to the firm. Therefore, though promotional gifts may have harmful results, they are largely beneficial. As explained earlier, it should be understood that the other promotional methods such as tradeshows, exhibitions media adver tisements and others are effective and cannot be ruled out. However, various no study indicates those strategies surpass the use of promotional gifts. Hart, Ted, Capps, Adrienne and Bauer, Mathew. Nonprofit Guide to Going Green. New Jersey: John Wiley and Sons, 2009. Print. Huff, Priscilla. Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small Or Home-Based Enterprise. New Jersey: John Wiley and Sons, 2006. Print. Promotional Products Association International and Dynamic Image Marketing Systems (PPAIDIM). Power of promotional products, Dynamic Image Marketing Systems Inc, North California, USA. 2011. 21 March, 2011. https://www.slideshare.net/guest71c04f/power-of-promotional-products-1176037
Monday, November 4, 2019
Political Issues in Emerging Economies Essay Example | Topics and Well Written Essays - 2500 words
Political Issues in Emerging Economies - Essay Example The Brazilian economy has a strong domestic services sector, which accounts for about 67 percent of the country’s GDP. Major growth areas include insurance, financial intermediation, and retail sales. According to UK Trade and Investment (2012), about 35 million Brazilians moved from Classes D and E to Class C between 2002 and 2012. Consequently, has marked the major economic growth rates, which resulted in a reduction of economic inequalities. In effect, this had an effect of increasing demand from the middle class, an increasing tendency to spend, and provided a major economic opportunity for companies – local and foreign. Partly due to the emerging class of middle class consumers, the Brazilian economy grew by 2.7 percent in 2011, which is lower than the 7.5 percent realised during 2010. Due to these economic changes, there have been efforts that implement policies to contain the increasing inflation since unfavourable global economy has resulted in a retardation of the economy (UK Trade and Investment, 2012). On the other hand, the slowdown contributed to a reduction in basic interest rates in order to boost growth through passing the reductions to consumers and businesses. Importantly, the labour market conditions are relatively favourable, at 6 percent, which is very comparable to the economies lowest. However, local labour regulations are onerous and complex. Therefore, it is important for foreign market entrants to handle them carefully in order to evade costly liabilities. The exchange rate of Brazil was affected to a large extent by the uncertainty in the global economy/ In mid 2012, the Real Dollar slumped from a ratio of 1: 1.73 against the USD to a rate of USD 1: 2.02 (UK Trade and Investment, 2012). In the area of trade, Brazil has remained balanced, but a comparatively closed national economy. The total of trade flows stood at about 25 percent of the economy’s GDP. Brazil’s exports stood at USD 256 billion in 2011 with the major exports being fuel and oil, ores, soybean, transport produce, ethanol, meat, sugar and chemicals. In 2011, the economy’s major consumers were China and US with these two countries representing 17.3 and 10 percent of total exports respectively (UK Trade and Investment, 2012). Other principal consumers include Argentina at 9 percent; Japan at 3.7; and the Netherlands at 5.3 percent. Brazil’s imports stood at USD 226.2 billion for the year 2012. Major imports included chemical products, machinery, automotive parts, oil, electronics, transportation equipment and electrical appliances. The larger
Saturday, November 2, 2019
Project proposal Essay Example | Topics and Well Written Essays - 1000 words
Project proposal - Essay Example â€Å"In the hospitality field, not only are business transactions of the utmost importance, but so are concerns for public health and safety.†Due to the importance of practicing hospitality ethics, teaching of ethic philosophies should start right from the school. Even if philosophical lectures alone will not make students virtuous, however, they can help them think more clearly about day-to-day ethical problems with which they will be confronted in their future careers as ethical challenges remain a daily occurrence in the hospitality industry â€Å"The hospitality industry offers many examples of situations that can damage individual integrity and responsibility. One instance would be a manager's willingness to continue daily operations and preserve his job even as the resort is polluting the local environment.†Ethics should therefore extend beyond the hotel building to include the welfare of the society. â€Å"By focusing on you, your business, your products and services, your prices and your delivery, you can overcome the status quo and that is just plain good and ethical business practices.†To this end, business managers such as hotel managers should make hospitality ethics an all-inclusive concept that caters for areas such as prices, service delivery and manners. Research Rationale The way of doing business all over the world is fast changing. This change is seen more especially in the way businesses attract customers. Years past, competition in the hospitality industry for customers used to focus on who had the best facility and products. Today, the means of attracting customers seem to center more on marketing than product. As far as the hospitality industry is concerned, one of the best ways to market a business like a hotel is to embark on the massive application of hospitality ethics. Perhaps the reason why hospitality ethics seem to be receiving so much attention among customers in the hospitality industry is that ethics ar e founded based on human philosophies and theories. According to the World Lingo, â€Å"Hospitality theories and norms are derived through a critical analysis of hospitality practices, processes, and relationships; in various cultures and traditions; and throughout history. Ultimately, hospitality theories are applied, and put to practice in commercial and non-commercial settings.†This is to say that practicing simple ethics is so important to the customer that, the little gestures shown to him, can make him come back to the hotel – a real marketing strategy. Unlike before, the customer is now very conscious about how he is treated in which hotel. It is therefore not surprising that some customers select certain hotels even when they have the same facilities as other hotels and yet have expensive prices. This research seeks to examine the power of hospitality ethics on e customers of world class hotels. As a relation, there shall be critical analysis to find out if th e practice of hospitality ethics itself even has the power to raising a hotel to a world class status. This is research is achievable and because of the several avenues available to the researcher to access information from hotel users. There are also several theories that will guide the researcher in
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